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SoPet Landing Page.png

 Process

  • Remote Interview Moderation

  • Persona Creation

  • Empathy Mapping

  • Affinity Mapping

  • Rapid Prototyping

  • Usability Testing

  • Logo & Brand Design

Project Context

  • April - August (16 Weeks)

  • Solo Project

  • A project dedicated to dog owners who have a concern about their dog's socialization.

 

PROBLEM

 

Dog owners want to socialize their pets and have fun experiences with them but sometimes face obstacles like limited socialization opportunities or pet-friendly activities in their local community.

WHAT LED TO THE PROBLEM?

Through the 5 interviews, I was able to gain valuable insights

 

As a first kick-off of the project, I started by conducting secondary research to understand the problem area, followed by defining target user types, screening them, and carrying out primary research. (Questionnaires and Interviews.)

SoPet-Interview Notes.png

"Emma seat next to me until night while I was working at home, and we go for walk between 6-7 pm." 

DOG OWNER PERSONA

SoPet-Persona.png

HOW MIGHT WE STATEMENT

How might we improve socialization opportunities and pet-friendly activities for dog owners who face challenges finding such experiences in their local community?

IDEATION PROCESS FOR THE SOLUTION

Enable users in finding and booking a diverse range of enjoyable activities and experiences for their dogs, including the added convenience of reserving pet-friendly spots at restaurants.

USER FLOW

Flow 1
 Make a reservation 
Flow 2
 RSVP for the event 
Flow 3
 Create an event 
SoPet-User Flow.png

SKETCHES

Conducted guerrilla tests with 5 target users on initial wireframes

DESIGN

 

The Style Guide

 

Before moving my low-fidelity wireframe to a high-fidelity version, I carefully considered the layout, font, and color scheme that would best represent my app's brand. My goal was to create a natural and inviting ambiance reminiscent of a dog playground. To achieve this, I chose round-shaped font families and ivory as the primary color.

SoPet-UI Style Guide.png

HIGH-FIDELITY WIRE FRAMES

 

The key screens + Improvement after 10 usability tests

I incorporated the UI style into the high-fidelity wireframes and performed usability tests with 5 dog owners in each of the two rounds. The usability test and iteration process took more than 4 weeks to complete.

HIGH-FIDELITY PROTOTYPES

 
 

Main Solutions

SoPet-Hi-fi Prototype Solution 1.png
SoPet-Hi-fi Prototype Solution 2.png
Gif-Create An Event.gif

CONCLUSION

 

Take away

  1. Asking the right questions. Asking the right questions in the interview makes user research much easier. Also, it can lead to a solid process for the rest of the steps.

  2. Importance of User story mapping. By working on user story mapping, I could stay focused on thinking in the users’ way. It helped me understand where to start and what to do next.

  3. Conducting Usability Tests multiple times. Conducting multiple usability tests with low and high-fidelity designs was crucial to gain user insights and validating solutions.

 
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