About FNS
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F​NS Inc. is a logistics company located in Southern California. FNS provides comprehensive logistic services such as ocean freight, air cargo, warehousing, trucking, and customs clearance.​Using this portal site, authorized clients can get an accurate delivery status, download the invoice, and find necessary shipment data.
Timeline & Team
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March - May (10 weeks)
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Project Manage x1
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Developer x1
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UI Designer x1 - My Role
PROBLEM + GOAL
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Typically, logistics websites are perceived as dull and uninteresting, which can lead to a lack of user engagement and satisfaction.
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Our project, in collaboration with the project manager and developer, aims to develop a portal site for FNS clients. Typically, logistics is associated with a sense of monotony and stagnancy. However, we sought to create a more engaging and visually appealing website that would provide our clients with a brighter and more colorful user experience.
DESIGN
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I chose light blue as our primary color theme to coney a sense of reliability, cleanliness, and friendliness, which aligns with our brand values.
Additionally, we decided to use orange as a secondary color to provide energy and joy to our clients.
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To ensure consistency in our design choices, I have created a UI Style Guide that outlines our color palette, typography, and other design elements. The Style Guide serves as a reference for our team and helps us maintain a cohesive and professional appearance across all of our designs.
SOLUTION
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